Wine tasting in Funchal: cellar, jeep trip or food tour?
Updated October 9, 2026 · 5 min read
The short answer: If you want the Madeira wine itself to be the focus, book the Guided tour and wine tasting at H.M. Borges. For €20 you can learn the history of the family-run winery and the production process in one hour; Depending on the tour chosen, two to six wines will be tasted. The Cabo Girão Jeep Tour with Wine Tasting for €49 covers wine as part of a four-hour scenic adventure with Cabo Girão, off-road passage and Boca dos Namorados. The Taste Funchal Food, Wine and Culture Tour costs €93 and combines wine with local food and Funchal’s culture. For a real cellar tasting, H.M. Borges is therefore the clearest choice.
Three approaches to Madeira wine
| Tour | Duration | From price | Rating | Fits |
|---|---|---|---|---|
| Tour and wine tasting at H.M. Borges | 1 hour | 20 € | 4.7 (424) | Winemaking and two to six tastings in the winery |
| Cabo Girão Jeep Tour with Wine Tasting | 4 hours | 49 € | 4.8 (450) | Cabo Girão, off-road and views with wine tasting |
| Taste Funchal Food, Wine and Culture Tour | 4 hours | €93 | 4.8 (842) | local cuisine, wine and city culture on foot |
H.M. Borges: the wine sets the pace
The tour stays at a family-run winery in Funchal and tells its story. You walk through the winery, learn about the production process and finish with a tasting. The range of two to six wines depends on the variant booked. This one-hour format is particularly suitable if you already have other plans in the city and still want to drink more than just a glass of Madeira wine.
View dates and prices for H.M. Borges
Jeep: View first, tasting as part
The jeep tour goes to Cabo Girão and its glass bottom, goes on off-road routes and shows the Nuns Valley from the Boca dos Namorados viewpoint. Your wine tasting is a program item within these four hours. The price of €49 is therefore worth it for travelers looking for scenery, driving and wine together; H.M. Borges is more precise for a more in-depth study of cellar and production.
View Cabo Girão Jeep Tour dates and prices
Taste Funchal: Understanding wine at the dinner table
At Taste Funchal, you’ll walk around the city for four hours, sampling local flavors while explaining Madeira’s culture. Food and wine are part of the concept together. With 842 reviews, it is the most reviewed of the three options, but also the most expensive. Choose it if you want a culinary city tour; Don’t book it just because the title of this comparison says “Wine Tasting”.
View dates and prices for Taste Funchal
Which format is suitable for whom?
H.M. Borges is intended for curious wine drinkers who want to combine process, family history and different samples in a compact way. The jeep tour is suitable for guests who want to see the glass floor at Cabo Girão and the view of the Nuns Valley anyway. Taste Funchal appeals to connoisseurs for whom wine would only be half the experience without local food and cultural context.
The difference between €20, €49 and €93 is mainly explained by the rest of the program: one hour in the winery, four hours of off-road driving or four hours of culinary tour. So don’t just compare the number of stars. During the cellar tour, the variant chosen also determines whether two or up to six wines are poured.
Our recommendation
For a wine tasting: the Guided tour and wine tasting at H.M. Borges. No other option dedicates its program so directly to the winery, the production and the selection of two to six wines. Landscape fans book the Cabo Girão Jeep Tour with Wine Tasting; For a broader food-wine-culture experience, the Taste Funchal food, wine and culture tour is more worth the higher price.
